Meet the Buzzy, Body-Inclusive Brand Popping Up in San Francisco This Month

Photo: Universal Standard

In a case of yet another online brand going offline, Universal Standard is popping up in the Westfield Centre Nordstrom this month. 

If you haven't heard, Universal Standard has been making waves with its elevated, sustainable essentials for women sizes 10-28. In one of the most brilliant marketing plans to ever target women's fashion, Universal Standard offers a free exchange program on certain pieces if a customer needs a different size within one year of purchase. That means no more sizing up or down in anticipation of the size a shopper might be next week. The program, called Universal Fit Liberty, encourages women to outfit their bodies as they presently exist.

On September 21, Universal Standard is arriving in San Francisco as part of its two-month, twelve-city road trip for a pop-up in collaboration with Nordstrom and a nationwide model search with The Lions Model Management. The pop-up will remain at Nordstrom through September 23, followed by a one-day trunk show and model search on September 24 taking place at the Jules Maeght Gallery (149 Gough Street). Universal Standard founders Polina Veksler and Alexandra Waldman will be meeting customers and conducting Q&A sessions during San Francisco’s trunk show to share additional insights into the brand.

Could you or one of your gorgeous, curvy friends be the new face of this fashion startup? Mark your calendar for September 24 and go to Jules Maeght Gallery to find out. (Top contenders from the search will be flown to New York to meet with executives from The Lions to be considered for a contract with the agency.)

Even if your brain is full of smizing tips and dreams of becoming a star, don't forget to shop the Universal Standard/Nordstrom pop-up September 21-23. Universal Standard IRL only lasts a few days, so take advantage of the opportunity while it's here.