You're About to See This Pop-Up All Over Your Instagram Feed

Photo: The Color Factory

Photo: The Color Factory

The Museum of Ice Cream in LA can just chill because San Francisco is about to get its own, uber-Instagrammable space: The Color Factory. 

On Tuesday, August 1, DIY blog Oh Happy Day will unveil a 12,000 square foot, pop-up color experience at 575 Sutter Street, near Union Square. Inside the two-story space, you'll find a massive celebration of color, featuring works from more than a dozen artists. That includes a giant ball pit, (filled with 207,000 balls), a confetti room where you can experience the inside of a rainbow snow globe, a 10,000 ribbon grid, a room-sized selfie installation, and a holographic prism room.

The project is a collaboration with artist Leah Rosenberg and designer Erin Jang. Admission is $32, (free for kids under 2), and the pop-up is open from 10 am–10 pm daily, except Wednesdays. Purchase tickets here. While it's currently scheduled to run through the month of August, a rep for The Color Factory tells me there's a possibility for extension.

Beyond the pop-up space, Color Factory has also created a map of 17 specially-commissioned experiences throughout San Francisco. After your visit, pick up a map and and track down surprises like a pink drink from Boba Guys, Jessica Hische’s secret alley mural, and a tattoo parlor offering custom Tattly temporary tattoos.

Power up your phone, pack your backup batteries and charging cables, and practice your Boomerang poses: The Color Factory might be the greatest thing to ever happen to local 'grammers.