Whoa. Barry's Is Opening 4 More Bay Area Locations
Barry's Bootcamp has been selling out classes and breeding fitness fanatics throughout the city since opening its first NorCal location in 2014. Over the last four years, the company has grown to include three San Francisco studios, dozens of local trainers, and hundreds of weekly classes. But it's still growing.
Barry's Partner Adam Shane—the guy who spearheaded the effort to bring the brand to the Bay Area—tells Rockyt that the company's first Peninsula and South Bay locations are coming in hot, along with a fourth SF-proper spot. As we all know, construction in the Bay Area can result in unpredictable delays, but Shane hopes to open two studios this year and the balance in 2019.
First up: Burlingame and Palo Alto.
In Burlingame, Barry's is taking over a 4,500 sq. ft. stand-alone building at 1333 Howard Avenue, located across from Safeway and around the corner from the Apple store on Burlingame Avenue. In Palo Alto, Barry's has signed a lease for the 4,400 sq. ft. former Gap Kids space at Stanford Shopping Center, next to Pressed Juicery. Construction on both spaces is slated to start in July.
Here in San Francisco, Barry's is taking over the vacated Castro CVS space at 2280 Market Street. In addition to all the typical Barry's amenities—towel service, locker rooms with swaggy Oribe products, fuel bar, and merch boutique—the 9,000 sq. ft. Castro studio will include the new Barry's Flex Lab, which can be used for dedicated stretch classes or pre- or post-class foam rolling. Construction is starting in July or August, and Shane anticipates opening in early 2019.
Finally, Barry's is eyeing a fourth location at Santana Row in San Jose. No word yet on exactly where, but Shane wants to start classes in the South Bay by Summer 2019.
(Whew. Is anyone else tired just thinking about that?)
While the strategy might seem aggressive, the company has clearly done its homework. In Palo Alto, they can capture the Stanford, Facebook, and Google markets; in Burlingame, the commuters who are currently driving to the city for their Barry's fix; in San Jose, the Silicon Valley audience. (And, yeah, San Jose is the third-largest city in California and bigger than San Francisco. If SF can support four studios, our big sister to the south needs at least one.)
The takeaway: if you're waking before dawn or rushing back to the city from work to get your Barry's fix, your life will be much easier by next summer.