Good Jeans: 8 Local Shops to Know When You're Hunting for Denim

 Photo:  Kim Lucian

Photo: Kim Lucian

Jeans were literally born in the Bay Area, so it's no surprise that locals take denim seriously. Whether you pair yours with a hoodie or haute couture, few garments in your wardrobe will see as much use as your favorite jeans. 

But, inevitably, styles change, cotton wears thin, and you find yourself on the hunt for new pairs. Where should that hunt begin? In San Francisco, denim labels like Levi's (the OG), Frame, 7, AG, Diesel, G-Star Raw, and Paige all have their own shops. More interested in loyalty points? Bloomingdales and Saks both have an excellent selection, and will reward you as a frequent shopper. Want to keep it local? For an edited assortment and personal attention from a small business, check out the local boutiques below. (Psst! There's a map at the end with all the spots.)