Where to Buy Swimwear in San Francisco
In case you haven't noticed, San Francisco isn't a swimsuit kind of beachside city. That's most apparent when you actually try shopping for swimwear. Visit Saks or Barney's, and you can spend hours walking around without spotting a suit. (Don't worry, they stock plenty online.) To take the guesswork out of swimsuit shopping—it's already frustrating enough, amirite?—here's a map of 25 spots where you can find swimsuits in San Francisco right now.
For depth of selection at two very different price points, try Waterlilies ($$$) and Target ($). If you're more into the athletic look, Mollusk Surf Shop, Aqua Surf Shop, and Athleta should be on your list. If you want your swimsuit to say, "Ask me about my yacht in St. Barth's," try Alla Prima Lingerie, La Perla, or Eres. Macy's and Bloomingdales both have seasonal swim shops with the traditional department store balance between bikinis and mom-suits—if you're looking for shapewear-ish options, you won't be disappointed—and HeroShop and Le Point have a small, curated selection of pricier cool-girl looks. You'll find more information about each location when you click on the map points below.
Good luck, and happy shopping.