Steph Curry Scores a Trump Zinger, Sticks With Under Armour

Image via Under Armour

Image via Under Armour

Under Armour is doing damage control this week after CEO Kevin Plank praised Donald Trump in a CNBC interview on Tuesday, "To have such a pro-business president is something that is a real asset for the country," Plank told the network. As is the case—almost daily now—whenever a brand says anything either pro- or anti-Trump, there were immediate calls to #BoycottUnderArmour.

That news wouldn't really belong on this San Francisco-centric site, except Golden State Warriors point guard Steph Curry is also Under Armour's star athlete. (Take a look at UA's "roster" page. Steph Curry is pictured first, and Michael Phelps is 11 rows down, below Gisele Bündchen.)

Since Curry has a deal to promote UA through 2024, everyone naturally wanted his take on the matter. Wednesday, he told the Mercury News, “I agree with that description if you remove the ‘et' from asset."


It was a clever way to maintain his relationship with the deep pockets at UA and his popularity in the Bay Area.

After Plank's initial interview, Under Armour released a statement saying, “We engage in policy, not politics. We believe in advocating for fair trade, an inclusive immigration policy that welcomes the best and the brightest and those seeking opportunity in the great tradition of our country, and tax reform that drives hiring to help create new jobs globally, across America and in Baltimore.

“We have teammates from different religions, races, nationalities, genders and sexual orientations; different ages, life experiences and opinions. This is the core of our company. At Under Armour, our diversity is our strength, and we will continue to advocate for policies that Protect Our House, our business, our team, and our community.”

You can read the full statement here.

For Curry, that was enough. “I spent all day yesterday on the phone with countless people at Under Armour, countless people in Kevin Plank’s camp, my team, trying to understand what was going on and where everybody stood on the issue," he explained to the paper. "Based off the release that KP sent out this morning, and what he told me last night, that’s the Under Armour that I know. That’s the brand I know he’s built and one that, as of Wednesday afternoon, is something that I’m standing on.”