Will Rumble Double Down on Its San Francisco Expansion Plan?
If you're a buzzy fitness biz that's flush with cash, the Bay Area is the holy grail: a exercise-obsessed city filled with alpha-types who have plenty of money and enough pride to splash out $30+ for a one-hour class...multiple times each day. In Top Gun parlance, San Francisco is a target-rich environment.
No doubt the folks at Rumble see it that way because the NYC-born boutique boxing gym is opening a Northern California expansion in FiDi this spring, and already appears to be eyeing a Marina/Cow Hollow outpost as well.
The first Rumble is located at 180 Sansome. While the company has yet to publicly confirm the address, signage recently went up in the windows. (Compstak also shows that Rumble has a 10-year lease at the address.)
The second, rumored location is in the former Real Food Company space at 3060 Fillmore Street (at Filbert). According to Hoodline, Shake Shack and Rumble Boxing are set to move into the space pending a SF Planning vote on a conditional use permit for the space. That location—if you don't want to look it up on a map—is between the Barry's Bootcamp on Lombard in the Marina and the SoulCycle on Union Street in Cow Hollow, which will make for a grueling (and expensive) weekend trifectad.
Between the two new locations, Rumble appears to be snapping up the hottest fitness real estate in the city. And with financial backing from Equinox, this relative newcomer to the wellness scene has the resources to make a go of it in the Bay Area.
Rumble reps say the FiDi location will open this spring. For more information, check out their website or follow their refreshingly informative Instagram, where they share the early deets on new studios.