Outdoor Voices Skips Union Street, Heads to Straight to Hayes Valley

 Photo: Outdoor Voices

Photo: Outdoor Voices

Up-and-coming activewear brand Outdoor Voices stands apart from the performance crowd by championing movement over athletic prowess. What does it mean to be #doingthings in the OV world? It can be as simple as walking your dog or taking a stroll with friends. And now the brand is ready to start #doingthings in San Francisco.

Founder and CEO Tyler Haney says "At Outdoor Voices, our goal is to inspire more people to be active on a daily basis. We believe the future of athletics is not about being there first, but about showing up most often." That's just one of the ways the brand stands in contrast to the Lulus and Sweaty Bettys of the world. The second? OV made the bold move of shunning San Francisco's Union Street athleisure corridor to open at 555 Hayes Street.

Grand opening events kick off Saturday, December 2, starting at 11 am and running until 7 pm. The first 100 customers will receive a special gift from the OV team, so grab a pal and swing by.