Breakup? Period? Great Sex? There's a Card for That!
Greeting card topics tend to fall within a few "safe" categories: birthdays, anniversaries, graduations, condolences, and a generic "thinking of you," but Bay Area besties Adina Luo and Rolanda Evelyn think there are more experiences worth memorializing in a card. Their new venture, other cards, celebrates marginalized experiences with inclusive greeting cards.
Luo and Evelyn explain, "other cards is not only a project in normalization and representation,
but celebration. By acknowledging seemingly invisible experiences and stories, the cards
normalize life moments that marginalized groups know all too well but see little to no
representation of in the mainstream."
The friends and co-founders tell Rockyt they came up with the idea in July 2017, started brainstorming lists of moments they thought should be celebrated, and picked six for the launch collection. While juggling their 9-to-5 gigs, they started meeting weekly to brainstorm the illustrations and copy, create a brand name and aesthetic, build a website, and get the final products to the printer.
The line officially launched this week with six card options, and more soon to come. The cards are printed locally in San Francisco on acid free, sustainably farmed paper (certified by the Forest Sustainability Council). Currently, other cards are available only on www.forothercards.com, but the pair hopes to see the line make it into stores. Cards are $5 each, or you can stock up on the whole collection for $25. Wanna see the latest additions to the collection as they're released? Follow @we.are.other on Instagram.