The Freda Salvador Summer Sample Sale Is Coming

Photo via Freda Salvador

Photo via Freda Salvador

Freda Salvador is showering the Bay Area with discounted shoes once more at its famous summer sample sale. Whether you're a Freda Sale Virgin—you'll never forget your first time!—or a seasoned pro, there are a few things to keep in mind.

First things first: the when and where. The big day is Saturday, July 21 at the General's Residence (1 Fort Mason) from 10 am–4 pm. Note: the General's Residence is in the Fort Mason entrance off Franklin, not the Fort Mason Center location where the brand held its sale a few years ago. In past years, the sale has completely sold out around noon, so we will be shocked if it actually lasts until 4 pm.

Prices are typically in the $110–$180 range. Flats and sandals are cheapest, heels are a little more, and boots are most expensive. The price list will be posted around the sale. Merchandise will probably be organized on tables by size, and the 7s and 8s go first. Freda fans don't play around when it comes to a sale, so plan to queue up insanely early if you want first pick. That could be as early as 6 or 7 am. 

Lady Falcon Coffee Club will be on site serving up hot coffee, but it's not a bad idea to bring your own coffee for the line if you plan to arrive around 6. Other things you might want to bring? An umbrella chair, a blanket or coat, something to read, and hand warmers. (On a chilly Marina morning, you'll thank us for the hand warmers suggestion.) 

We just listed a lot of items, but keep in mind that you can't take all that stuff into the sale. Bags and oversized jackets must be checked at the door, and the delay in the coat check line could mean the difference between snagging your dream shoes for less than $200 and walking out empty-handed. (#FailWhale) If you have a car, you might want to park nearby so you can ditch your camping gear before you enter the sale, and wear your mini crossbody bag to breeze past the coat check line. Security will let you know at the door if your bag is too big.

Another stipulation for the Freda sample sale this year is you can't hold spots in line for your friends. You will receive a wristband when you queue up—similar to the H&M designer collab launches—so don't try to cheat the system. If your friends oversleep and find themselves at the back of the line, you can still do them a solid by grabbing shoes in their sizes.

Once inside the sale, you'll find that fellow shoppers will hover around your pile of potential treasures waiting for castoffs. Most shoppers won't outright try to steal your shoes, but keep an eye on your stack. When you decide against a pair, be a decent person and either (1) let the staffers return them to the table, or (2) hand them off to another shopper. The crowd will be friendly; you might even make a new shoe friend in the process.

For those of you who LOVE Freda, and know there's no way in hell you're waking up for a prime line spot, you could win your way into early entry today, Friday July 13, through the Freda Friday Instagram contest. Bounce over to Freda's Insta page for more details.

As far as San Francisco sample sales go, the Freda sale is one of the biggest events of the year. Do your homework. Go to bed early. Buy all the shoes. You won't regret it.