Where to Shop for Cute Workout Gear in San Francisco

Photo: Lorna Jane

Photo: Lorna Jane

Everyone knows that you can’t tackle a new fitness plan without new workout clothes—that would be barbaric. If you're looking for a little more motivation to drive you into a routine, it's time to stock up on Lycra and mesh. Your soon-to-be-ripped bod isn't going to dress itself, after all.

Fitness apparel retailers continue to thrive in San Francisco. The former Lucy space on Union was reborn as The North Face store in 2018. Kore Collective and Vuori—realizing that Union Street is where all the cool fitness brands hang out—set up shop in Cow Hollow as well. Hill/City, the menswear counterpart to Athleta, made its big splash on Fillmore. Even Neiman Marcus has dedicated a sizable amount of floor space on its fourth floor contemporary level to activewear.

So where should you get started with activewear shopping?

The most obvious solution for anyone tip-toeing into the fitness apparel market is Lululemon. There are three store locations in San Francisco, and the ubiquitous brand clothes many a well-toned body around the city. (Plus, their pants, while expensive, last for years.) There is, however, life beyond the 'lemons. Want reversible leggings? Try Sweaty Betty. Need a cute sports bra that supports a D-cup? Try the Victoria's Sport line at Victoria's Secret. Want to keep your money local? Try A Runner's Mind, Sports Basement, Kore Collective, or Fleet Feet Sports.

Below, we’ve mapped the best spots in the city for gym clothes at a wide range of prices. Click on the map points for additional information about each location. The highest concentrations of shops are around Union Square and Cow Hollow; if you want to increase your odds of finding your perfect fitness fit, start in one of those neighborhoods.